These illustrations were created for a presentation designed by Opto Design about how the changes in a company can become viral and how you can harness that power.
How Can You Make Your Compa ny’s Culture Go Viral?Companies that want to transform their culture must learn how to spread specific change-driving behaviors throughout their organization.These critical few behaviors must be tangible, observable, repeatable, and measurable.They can be individual behaviors, like inviting a colleague from another function to join a brainstorming session.But they are most effective when they become team behaviours, like outwardly recognizing when a team member delivers on a desired behaviour. To make your culture go viral, follow these steps.Define your goals and the specific behaviors that will drive change in your organization.For example, call on some authentic informal leaders, people who don’t have formal authority but exhibit leadership strengths such as being a great networker. or early adopter.You must also enlist your formal leaders, who need to show through their actions that the critical behaviors matter, and that “this is different from the way things have always been.”Make sure formal aspects of your organization, such as performance management, rewards the key behaviors.Execute your plan by adding in necessary communications, like emails, trainings, and newsletters. And determine how you’ll measure progress and success.By carefully choosing your company’s key behaviors and implementing the mechanisms that will spread them, you can drive sustained behavioral change — and make an effective corporate culture go viral.Lay out a tactical plan for maintaining a consistent “drumbeat” of formal and informal mechanisms that will help spread your chosen behaviours.
How Can You Make Your Compa ny’s Culture Go Viral?Companies that want to transform their culture must learn how to spread specific change-driving behaviors throughout their organization.These critical few behaviors must be tangible, observable, repeatable, and measurable.They can be individual behaviors, like inviting a colleague from another function to join a brainstorming session.But they are most effective when they become team behaviours, like outwardly recognizing when a team member delivers on a desired behaviour. To make your culture go viral, follow these steps.Define your goals and the specific behaviors that will drive change in your organization.For example, call on some authentic informal leaders, people who don’t have formal authority but exhibit leadership strengths such as being a great networker. or early adopter.You must also enlist your formal leaders, who need to show through their actions that the critical behaviors matter, and that “this is different from the way things have always been.”Make sure formal aspects of your organization, such as performance management, rewards the key behaviors.Execute your plan by adding in necessary communications, like emails, trainings, and newsletters. And determine how you’ll measure progress and success.By carefully choosing your company’s key behaviors and implementing the mechanisms that will spread them, you can drive sustained behavioral change — and make an effective corporate culture go viral.Lay out a tactical plan for maintaining a consistent “drumbeat” of formal and informal mechanisms that will help spread your chosen behaviours.
