André da Loba

This was one of my first professional motion projects. I had some experience with storyboards but this project requires also that the illustrations work alone as pages of a book or eventually as part of a poster or a banner. The storyline was very straight forward, the voice over was powerful and above all, the story itself was brilliant. Steelcase greatest product is a see trough wire mesh paper basket. It was invented to prevent fires from regular bins in a time were cigarets and paper were extremely common in office buildings. This video is a celebration of that.