André da Loba

This project was commissioned by Patrick Hanlon at Primalbrandig. He wanted to create an animated poster to spread their message through social media and with this little video we portrayed the conception of ideas as a magical process that only occurred if you were willing to enter the unbelievable realm of impossible. It started with a rough animation of me playing with an idea as a seed that germinates and becomes a tree ready to bear fruits. You can watch the video here.