Category: Editorial

Editorial

Opto Design – Viral Culture

These illustrations were created for a presentation designed by Opto Design about how the changes in a company can become viral and how you can harness that power.

How Can You Make Your Compa ny’s Culture Go Viral?
Companies that want to transform their culture must learn how to spread specific change-driving behaviors throughout their organization.
These critical few behaviors must be tangible, observable, repeatable, and measurable.
They can be individual behaviors, like inviting a colleague from another function to join a brainstorming session.
But they are most effective when they become team behaviours, like outwardly recognizing when a team member delivers on a desired behaviour.
To make your culture go viral, follow these steps.
Define your goals and the specific behaviors that will drive change in your organization.
For example, call on some authentic informal leaders, people who don’t have formal authority but exhibit leadership strengths such as being a great networker. or early adopter.
You must also enlist your formal leaders, who need to show through their actions that the critical behaviors matter, and that “this is different from the way things have always been.”
Make sure formal aspects of your organization, such as performance management, rewards the key behaviors.
Execute your plan by adding in necessary communications, like emails, trainings, and newsletters. And determine how you’ll measure progress and success.
By carefully choosing your company’s key behaviors and implementing the mechanisms that will spread them, you can drive sustained behavioral change — and make an effective corporate culture go viral.
Lay out a tactical plan for maintaining a consistent “drumbeat” of formal and informal mechanisms that will help spread your chosen behaviours.
Editorial

Opto Design – CEO Succession

These illustrations were created for a presentation designed by Opto Design on tips to analyse, plan and implement a CEO succession.

Disruption, aggressive investors, and intense competition have made life at the top of the corporate world even more hectic and pressure-filled.
But 19 percent of all CEOs — typically company founders or visionaries who transformed their organizations — manage to remain at the top for 10 or more years.
The vast majority of long-serving CEOs leave office in a planned succession are followed by a company insider.
But their successors face a difficult path. Following a legend is not for the faint
of heart.
Successors generally have shorter tenures than the long-serving CEOs they
replaced, stock performance under them tends to suffer, and they are more
likely to be forced out. We’ve identified several game-changing practices that will substantially
contribute to success for new CEOs.
Build your own brand.
Set the agenda.
Find the right pace for change.
Engage the board as a strategic partner.
Get the culture working with you.
Pursuing these agenda items is not an ironclad guarantee of success.
But if boards and leaders are aware of the problems they face at
these critical points, they will have a greater opportunity to succeed.
Books | Editorial

Lisboa?

This book was created as an alternative tour guide to the city of Lisbon by published by Bas Bleu Illustration. It illustrates what at the time was the beginning of the beginning of the tourist boom in Portugal. Each chapter of the book is illustrated by a different illustrator, so I'm very accompanied by the likes of Catarina Sobral, Mariana Zanetti and Sherley Freudenreich.

Fado.
Locais. / Locals.
Aqueduto da águas livres. / Aqueduct.
Santo António.
Mala de recordações. / Souvenirs.
Barcus Corvus
Alojamento. / Lodgings.
Principe Real.
Comida. / Food.
Mapa Lx. / Map Lx.
Ginginha.
Oriente.
Tejo. / Tagus.

Editorial | Poster

Gulbenkian Park

This job was part of a promotional campaign for Fundação Calouste Gulbenkian's cultural program. It was directed by the keen eyes of Jorge Silva from Silva Designers. The illustrations were used in a myriad of communication materials such as posters, muppies, flyers, books and web.

Editorial

Notable New York

Living in this City is as a balancing act.
A reflection in the City of ups and downs.
A City that tops them all.
It’s an a mazing City.
The City feels fancy.
Beating City.
Slanted City.
Sinking whit the City.
Let’s dance into the City tonight.
The City is nowhere to be found.
The City of eternal Xmas.
It is not always sunshine in the City.
The City of the shortest distance between everything and everyone.
Editorial | Motion

Our story – Steelcase

This was one of my first professional motion projects. I had some experience with storyboards but this project requires also that the illustrations work alone as pages of a book or eventually as part of a poster or a banner. The storyline was very straight forward, the voice over was powerful and above all, the story itself was brilliant. Steelcase greatest product is a see trough wire mesh paper basket. It was invented to prevent fires from regular bins in a time were cigarets and paper were extremely common in office buildings. This video is a celebration of that.